San Francisco General Hospital
I Am Their People
The San Francisco General Hospital Foundation needed to make a splash with the launch of its fundraising campaign to support an overburdened hospital working on the front lines of the city’s mental health crisis. So we created I AM THEIR PEOPLE, a campaign that got loud by making people a little uncomfortable. We asked San Francisco’s more fortunate to stand alongside those who’ve simply run out of people willing or able to help. The result? Hundreds of San Francisco residents and businesses pledged over $5.5 million in donations, beating the prior year’s contributions by 50%.
