Airtable

The launch of Airtable’s new Interface Designer was a seriously big deal. Not only would this tool help people collaborate like never before, but it was also the perfect chance to reestablish Airtable’s unique status in the category. So we decided to do something truly loud: steal a big, honking ruby. Because what better way to show off the power and infinite flexibility of Interface Designer than by pulling off a complex, cinematic heist? The result was a fun, memorable spot that offered mass appeal, while also getting specific about what makes Interface Designer so special.