Wild Turkey

Real Bourbon. No Apologies.

Wild Turkey needed to shake the dust off and stand out in a newly crowded category. We decided to get loud by engaging the haters head on. We had Wild Turkey's legendary Master Distillers turn some of their most intense online hate into delicious bourbon, by etching nasty social posts into a barrel and then applying Wild Turkey’s signature dose of fire. We also created real bourbon cocktails inspired by the real-life moments that call for (or require) a stiff drink. We got the attention of a younger audience, while remaining true to what the brand and the bourbon is all about.